This past weekend I had an encounter that reminded me how important it is that we (as writers, animal welfare workers, business owners, entrepreneurs, etc…) keep our audience in mind when we establish marketing campaigns. Sounds like a simple directive, but can you say you are doing it as well as a part-time newspaper salesperson?
A [...]
Continue reading about Time To Renew Your Marketing Plan Subscription
Many groups know that they could make money and benefit from the associated advertising when selling merchandise with their organization’s name, logo, or photographs of cute animals; they just don’t know where to begin. This is a great example of what I mean (and you’ll come to know this phrase very well) when I say [...]
Continue reading about Advertising ESP – Branded Merchandise
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