The folks over at Blog Action Day are encouraging the blogging world to speak out on the issue of poverty. Freelance writers and animal welfare workers can and do tackle this topic every day. While it may not be a new subject, there is always a new way to examine it and do our part to help [...]
This past weekend I had an encounter that reminded me how important it is that we (as writers, animal welfare workers, business owners, entrepreneurs, etc…) keep our audience in mind when we establish marketing campaigns. Sounds like a simple directive, but can you say you are doing it as well as a part-time newspaper salesperson? [...]
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Many groups know that they could make money and benefit from the associated advertising when selling merchandise with their organization’s name, logo, or photographs of cute animals; they just don’t know where to begin. This is a great example of what I mean (and you’ll come to know this phrase very well) when I [...]
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