Animal welfare workers, if you’ve never attended a PETsMART Charities Webinar, I encourage you to attend. The Webinars are free, online, stuffed with valuable information, and interesting. Additionally, you can expand your skills and knowledge in the subject matter covered in the Webinar. If you aren’t sold yet, consider that it is a great opportunity [...]
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Freelance writers and animal welfare workers take note: somewhere there is an event that you can write about, correlate to a marketing plan, and of course, celebrate. Yes, there are always the federal holidays to take advantage of, but that handful of celebratory events does not include important dates like National Dog Bite Prevention Week [...]
This past weekend I had an encounter that reminded me how important it is that we (as writers, animal welfare workers, business owners, entrepreneurs, etc…) keep our audience in mind when we establish marketing campaigns. Sounds like a simple directive, but can you say you are doing it as well as a part-time newspaper salesperson? [...]
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Many groups know that they could make money and benefit from the associated advertising when selling merchandise with their organization’s name, logo, or photographs of cute animals; they just don’t know where to begin. This is a great example of what I mean (and you’ll come to know this phrase very well) when I [...]
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